[ ARTICLES BY ANIKO ]

Kitchen founder and creative director Aniko Hill is a regular contributor to beauty, packaging and design industry publications. Her articles explore the world of branding and design from a marketer’s point of view and give insight to business owners looking to brand their products.

2010 Beauty Packaging Identity Trends
GCI Magazine, April 2010

Branding for Digital Media
GCI Magazine, January 2010

Rebranding a "Smart" Cosmetics Line
GCI Magazine, August 2009

Beauty Packaging Identity Trends
GCI Magazine, May 2009

Branding Myths: 5 Misconceptions Every Business Owner Should Know
Package Design Magazine, March 2009

Launching a Successful Rebrand
GCI Magazine, November 2008

Authentic Expressions
GCI Magazine, June 2008

[ RECOMMENDED ARTICLES ]

We love to talk shop about the importance of branding — but don’t just take our word for it. There is endless information out there to support the significance of branding and advertising in today’s marketplace. Below are a just few links that we think are worth checking out.

How to Hire an Ad Agency
Business Week, August 2007

What a Packaging Makeover Can Do For Your Company
Fast Company, July 2007

Boost Sales by Rebranding Your Business
CNNMoney.com, October 2006

Branding Campaigns to Women
Natural Products Insider, May 2002