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The Kitchen Collaborative regularly contributes to beauty, packaging, and design related publications. In our articles, we explore the world of branding and design from a marketer's point of view, give insight to business owners looking to brand their products, and offer a behind-the-scenes view on our industry.
2011 Beauty Packaging Identity Trends
GCI Magazine, April 2011
The Whole Picture: A Professional Beauty Photo Shoot
GCI Magazine, August 2010
Creating Brand Impact with Sample Packaging
GCI Magazine, May 2010
2010 Beauty Packaging Identity Trends
GCI Magazine, April 2010
Branding for Digital Media
GCI Magazine, January 2010
Rebranding a "Smart" Cosmetics Line
GCI Magazine, August 2009
Beauty Packaging Identity Trends
GCI Magazine, May 2009
Branding Myths: 5 Misconceptions Every Business Owner Should Know
Package Design Magazine, March 2009
Launching a Successful Rebrand
GCI Magazine, November 2008
Authentic Expressions
GCI Magazine, June 2008
We love to talk shop about the importance of branding � but don't just take our word for it. There is endless information out there to support the significance of branding and advertising in today�s marketplace. Below are a just few links that we think are worth checking out.
The Richer Sex: Why Companies Need to Cater to Women
Newsweek, July 2010
How to Hire an Ad Agency
Business Week, August 2007
What a Packaging Makeover Can Do For Your Company
Fast Company, July 2007
Boost Sales by Rebranding Your Business
CNNMoney.com, October 2006
Branding Campaigns to Women
Natural Products Insider, May 2002
